Privacy Policy

1. Who We Are

JAM Power Ltd (“JAM Power”, “we”, “us”, “our”) is a company registered in England and Wales. Company registration number: [COMPANY NUMBER]. VAT number: [VAT NUMBER].

We are the data controller for personal data collected through this website (jampower.co.uk). This means we determine the purposes and means of processing your personal data.

You can contact us about data protection matters at: info@jampower.co.uk

2. Data We Collect

We collect personal data in the following ways:

Information you provide to us

When you complete our contact or hire enquiry form, we collect:

• Full name
• Company name
• Email address
• Phone number
• Industry sector
• Product interest and hire requirements
• Any other information you voluntarily include in your message

Information collected automatically

When you visit our website, we and our third-party service providers may automatically collect:

• IP address and approximate location (country/region)
• Browser type and version
• Operating system
• Pages visited, time spent, and navigation paths
• Referring website or search terms
• Device type and screen resolution

This data is collected via cookies and similar tracking technologies. See Section 8 for full details.

3. How We Use Your Data

We use the personal data we collect for the following purposes:

• Responding to enquiries: To reply to hire enquiries, quote requests, and general questions you submit via our contact form.
• Providing our services: To arrange, manage, and support portable battery energy storage hire contracts.
• Website analytics: To understand how visitors use our website, identify areas for improvement, and measure the effectiveness of our content — using Google Analytics.
• Marketing and remarketing: Where you have consented, to show relevant advertisements on other platforms (such as Google Ads) to people who have previously visited our website.
• Legal compliance: To comply with applicable laws and regulations, including tax and financial record-keeping obligations.
• Legitimate business interests: To protect our business, prevent fraud, and ensure the security of our systems.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases to process your personal data:

• Contractual necessity (Article 6(1)(b)): Processing your contact and hire enquiry data to take steps prior to entering into a contract and to fulfil our contractual obligations.
• Legitimate interests (Article 6(1)(f)): For website analytics to improve our services, and for security and fraud prevention purposes. We have assessed that these interests are not overridden by your rights and freedoms.
• Consent (Article 6(1)(a)): For marketing cookies, remarketing, and any optional marketing communications. You may withdraw your consent at any time by updating your cookie preferences or contacting us.
• Legal obligation (Article 6(1)(c)): Where we are required to process data to comply with UK law.

5. Sharing Your Data

We do not sell your personal data. We may share it with:

• Google LLC: We use Google Analytics to analyse website traffic, and Google Ads for remarketing. Google may process data in the United States — see Section 9.
• Brevo (Sendinblue): Our email delivery provider, used to transmit contact form submissions to our team. Brevo processes data in accordance with GDPR.
• WordPress / WP Engine / [your host]: Our website hosting provider stores website data including server logs.
• Professional advisers: Solicitors, accountants, or insurers where necessary for legal or financial purposes.
• Law enforcement or regulatory authorities: Where we are legally required to disclose information.

All third-party processors are required to handle your data securely and only for the purposes we specify.

6. How Long We Keep Your Data

• Enquiry and contact data: We retain contact form submissions for up to 3 years from the date of your last interaction with us, unless a hire contract is entered into, in which case we retain relevant records for 6 years from the end of the contract (for legal and tax purposes).
• Analytics data: Google Analytics data is retained for 26 months by default.
• Marketing/remarketing cookies: Typically expire within 30–90 days depending on the platform.

When data is no longer required, it is securely deleted or anonymised.

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access: You can request a copy of the personal data we hold about you.
• Right to rectification: You can ask us to correct inaccurate or incomplete data.
• Right to erasure: You can ask us to delete your data where there is no compelling reason to continue processing it.
• Right to restrict processing: You can ask us to limit how we use your data in certain circumstances.
• Right to data portability: Where processing is based on consent or contract and carried out by automated means, you can request your data in a portable format.
• Right to object: You can object to processing based on legitimate interests or for direct marketing purposes.
• Rights related to automated decision-making: We do not carry out solely automated decision-making or profiling that produces legal or similarly significant effects.
• Right to withdraw consent: Where we rely on consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, contact us at info@jampower.co.uk. We will respond within one calendar month. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.

8. Cookies

We use cookies and similar technologies on our website. Our full Cookie Policy is available at jampower.co.uk/cookie-policy. In summary:

• Essential cookies: Required for the website to function. No consent needed.
• Analytics cookies: Google Analytics — help us understand how visitors use the site. Require consent.
• Marketing/remarketing cookies: Google Ads — allow us to show relevant ads to previous visitors. Require consent.

You can manage your cookie preferences at any time using the cookie preferences link in the footer, or by adjusting your browser settings.

9. International Data Transfers

Some of our third-party service providers, including Google LLC, are based outside the UK and European Economic Area (EEA). Where we transfer data internationally, we ensure appropriate safeguards are in place, including:

• UK adequacy regulations
• Standard Contractual Clauses (SCCs) approved by the ICO
• The UK-US Data Bridge framework where applicable

10. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will reflect any changes. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

11. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us: