1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, to provide analytics information, and to enable certain features.

This policy covers cookies and similar technologies including web beacons, pixels, and local storage. It applies to jampower.co.uk and is governed by the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR.

2. How We Use Cookies

We use cookies for three purposes:

  • Essential operation: To make the website function correctly. These cannot be disabled.
  • Analytics: To understand how visitors use our site so we can improve it. These require your consent.
  • Marketing and remarketing: To show relevant advertisements to people who have visited our site. These require your consent.

When you first visit our website, you will be shown a cookie consent banner. You can accept all cookies, reject non-essential cookies, or manage your preferences by category. You can change your preferences at any time using the cookie settings link in the footer.

3. Essential Cookies

These cookies are strictly necessary for the website to function and cannot be disabled. They do not require your consent under PECR.

Cookie nameProviderPurposeExpiry
WordPressSession management and authentication for logged-in usersSession
WordPressStores user interface preferences for the WordPress admin1 year
JAM PowerStores your cookie consent preferences so we don’t ask again1 year
Contact Form 7CSRF protection for contact form submissionsSession

4. Analytics Cookies

We use Google Analytics to collect anonymised data about how visitors use our website. This helps us understand which pages are popular, how people navigate the site, and where we can improve. These cookies require your consent.

Cookie nameProviderPurposeExpiry
Google AnalyticsDistinguishes unique users by assigning a randomly generated number as a client identifier2 years
Google AnalyticsUsed to persist session state for Google Analytics 42 years
Google AnalyticsDistinguishes users — stores and updates a unique value for each page visited24 hours
Google AnalyticsUsed to throttle request rate to Google Analytics1 minute

Google Analytics data is processed by Google LLC in the United States under the UK-US Data Bridge framework. You can opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on.

5. Marketing & Remarketing Cookies

We use Google Ads remarketing to show relevant advertisements to people who have previously visited jampower.co.uk when they browse other websites or use Google Search. These cookies require your consent.

Cookie nameProviderPurposeExpiry
Google AdsUsed by Google AdSense to experiment with advertisement efficiency3 months
Google DoubleClickUsed to register and report user actions after viewing or clicking one of our ads1 year
GoogleRegisters a unique ID that identifies a returning user’s device for targeted advertising6 months

You can opt out of interest-based advertising from Google at adssettings.google.com or via the Digital Advertising Alliance opt-out tool.

6. Managing Your Cookie Preferences

You have several ways to manage cookies:

  • Cookie banner: When you first visit our site, use the banner to accept, reject, or customise your preferences.
  • Cookie settings link: You can revisit and update your preferences at any time using the “Cookie Settings” link in the footer of every page.
  • Browser settings: Most browsers allow you to block or delete cookies via their settings. Note that blocking essential cookies may affect how the website functions.
  • Third-party opt-outs: Use the platform-specific opt-out tools listed in Sections 4 and 5 above.

Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew it.

7. Third-Party Cookies

Some cookies on our site are set by third parties. We do not control these cookies and they are subject to the respective third party’s privacy policies:

8. Changes to This Policy

We may update this Cookie Policy to reflect changes in our practices or for legal, operational, or regulatory reasons. The “Last updated” date at the top reflects when changes were last made. We encourage you to review this page periodically.